HAIX, a leading manufacturer of innovative and high quality firefighting, rescue, law enforcement, hunting, and forestry footwear introduces an all new look to their North American market. With the new look debuting at FDIC 2012 in Indianapolis, HAIX is restructuring its whole presence.
Since the previous appearance with two logos repeatedly caused confusion among customers regarding exact brand identification, the two company symbols have been combined to from one common logo. The name HAIX was once composed by the founder of the company, Xaver Haimerl, from the first three letters of his surname, to which he added the first letter of first name. “Our absolute focus is on the globally unified image of our companies within the group,” says Ewald Haimerl, head of the Bavarian professional shoe manufacturer.
The simultaneously developed, long-term umbrella brand strategy should guarantee brand recognition for decades and beyond, and provide continued healthy and profitable growth. These activities are regarded as a crucial step for the company and will set a decisive course for the HAIX brand. With new planned product lines and creative further development of the existing sectors, growth is expected to continue in the double digit percentage range, as in past financial years.
Life is defined by change. It is not only in this regard that HAIX has always been an exceptionally spirited company. The company motto given by Ewald Haimerl, “Visions Shape Reality”, will keep HAIX on the cutting edge of technology and innovation far into the future.
